Brand activations, advertising, and experiential marketing are often used in developing marketing campaigns, to not only help brands increase sales for product drives, but also allow the brand to reconnect with their target market, especially during the holiday season.

Customers are heading out to get their hands on the best holiday sales and to get ideas of what to get for their loved ones. The perfect time for brands to build on their marketing campaigns to not only enhance the customer experience but to promote their seasonal products and grow their customer audience.   

Boost your brand activation and advertisement this festive season with some of the most popular, interesting, delicious food and drink giveaways with outstanding and hospitable services.

Gathering events creates bespoke events in all shapes and sizes ranging from product launches, seasonal retail marketing campaigns, or any in-store promotions to large-scale shopping center promotions, community engagement activations, and more...

Whether you’re an event professional managing brands, public relations, or a brand ambassador, look no further; Gathering Events specializes in helping clients design events through festive and delicious food and drink solutions.

Offering your business the option of interactive advertisement, connecting with your target audience, offering shoppers a unique experience, and driving sales, Gathering Events will provide bespoke events that will set you apart from your combaters in such a competitive season.

Your holiday activation can be completely customized to cater to your next brand activation, marketing campaign, or community engagement event.  

Down below you will find five food and beverage holiday activation ideas for brands that will bring your experiential marketing strategy to life.  

5 Event Activation Ideas for Brands

1. Gelato and Ice Cream Cart  

Who doesn't like Gelato? (That was a rhetorical question of course) Looking for a fun option to enhance your store opening or your next product launch? Our gelato and ice cream carts are the perfect pop-up catering solution to enhance customer experience and broaden your audience and target market this festive season.

A free gift in form of gelato? Yuumm! Our custom flavors range from gingerbread spice and gumball chocolate to honeycomb crisp with pavlova topping. The possibilities are endless to tie in our gelato and ice cream flavors with your marketing strategy.

2. Coffee & HOT CHOCOLATE Cart   

First things first, and of course, we had to start with our all-time favorite, the Coffee Cart. Let our mobile coffee carts and trained professional baristas create the perfect cup for your next brand activation or marketing campaign.

Offering a hot beverage to shoppers or clients will not only make them feel welcome and cared for, but will literally boost the energy in the room. Branded cups will advertise your business when shoppers take them on a walk.

Looking for some social media content? Why not get some freshly made gingerbread lattes, pumpkin-spiced Cappuccinos, or chocolate mochas with your own custom-branded stencil? Did cinnamon spice cold brew? Yes, please! Trust us, you won't even be able to repost the thousand IG stories that you will get tagged in (we speak from experience.)

3. CrepeS and Churros

When you ask a person who got a sweet tooth, “what's your favorite holiday?” The answer is almost always going to be Christmas. And for good reason, with Christmas time being the sweetest season of them all and our Crepe and Churros carts being the perfect promotion idea for your next experiential marketing event.

Just imagine walking into a setting and smelling fresh churros being made or chocolate being poured onto crepes (The smell alone is a free advertisement). Loaded with red and green sprinkles, cream, or dusting sugar, there are no limits. Getting hungry while reading? We thought so. Our Churros and Crepes carts are the perfect customer surprise for your business. Stand out in this competitive time with sales signs at every corner and nurture your customer relationship with sweet treats made in-store!

4. Sweet treat Carts  

DON’T underestimate the power of sweet treats, especially during the festive holiday season! If you are a cupcake lover, a donut enthusiast, a candy cane connoisseur, or a cookie monster, Gathering Events has got you covered.

These treats are the perfect solution to enhance your next business event, social event, brand activation, or community engagement activation. One can't really go wrong with sweet treats as an idea to capture the attention of an audience, especially when they are custom branded to suit any seasonal occasion.

Get that Social media content this season with one of our Christmas tree-shaped cookies, custom-colored cupcakes, or the good old classic rum balls. Mouth-watering content - Christmas 2023 – yes, please!

5. Hot cross buns & pretzelS

The sweet and savory. Both are delicious and both are inspired by European Christmas traditions. The hot cross bun you'll typically find coming out of an oven in your grandma's house somewhere in the English countryside.

The pretzel, on the other hand, you'll most likely find on mainland Europe in the southern mountains of Germany or France, freshly baked at a snowy Christmas market.

Targeting not only the European shopper but Aussies as well, hot cross buns & pretzels are the perfect gift for your next business activation. Offering some traditional European charm to your next corporate event, social party, or brand launch, by handing out some baked Christmas treats.

LEMONADE & ICED TEA STAND

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FAIRY FLOSS & POPCORN

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Contact us today and make a statement with our unique and fully customizable carts and bars at your next brand experience or private party. Catering food and drink events of all sizes throughout Melbourne, Sydney, and Brisbane, our professional and experienced team is ready to pour at your next juice cart!

Contact our team today at hello@gatheringevents.com.au to discuss catering for your next brand event | Catering Melbourne, Brisbane, Sydney.