Summer promotions are best served cold, caffeinated and with charming and professional promotional staff, that are skilled and able to deliver an expert promotion to your audience.

Last season we were thrilled to work in conjunction with Australia leading cosmetic provider Estée Lauder, to assist in bringing to life the new Estée Lauder double wear foundation before it hit the consumer and in store. The brand activation was set in Brisbane’s newest Fortitude Valley hotel set in James Street business precinct, The Calile Hotel, our marketing team got to work on providing a fully custom branded experience, with two carts decorated with Estée Lauder branding promotion the new double wear foundation range available in store.

The new range is buildable with a medium-to-full coverage. It is lightweight, and the brand even promotes that it rescues skin with soothing, plumping hydration. The range promotes its engagement across all types of skin types and covers dozens of colours. The makeup brand launched their product into store mid 2020 and already has increased sales through similar marketing experiences.

The sales and promotion carts were themed with fresh florals, working in with the light and airy setting at The Calile Hotel. Our professional Brand Ambassadors worked with Estée Lauder stakeholders, by promoting to VIP attendees, the new range along, with a cool iced coffee cart keeping guests refreshed while they took the first look at the range.

The courtyard next to The Calile’s very own Hellenika restaurant, proved to be spacious and delightful as VIP guests moved around, grabbing an iced coffee from our charming Brand Ambassadors. Our expert event production team arrived on site two hours prior, setting up the coffee cart and promotion stand, this ensures the Brand Ambassador team encompasses the marketing campaign and ensures the staff were able to deliver the best possible outcome.

The branding brief contained detail within the artwork, that was a one-off striking, complicated, but effective result.

The artwork message promoted the different shades in a vertical pattern up and down the cart, from the cart’s wheels, to the canopy top of the cart. The brand activation created an outlet for awareness to Estée Lauder’ new range, alongside a light VIP corporate lunch provided by The Calile, was a notable experiential marketing consumer experience.

At Gathering Events, we believe in the power of experiential marketing and sampling promotions towards your target market, creating a memorable consumer experience, increasing sales and brand awareness. That is why our Brand Ambassadors and promotional staff are not only experienced but are trained and skilled in promoting to your brand target market at your next brand activation. Why not pair one of our Coffee Cart Melbourne experiences with your national campaign, and add to Brisbane & Melbourne?

Our talent pool is skilled and covers the major cities from Sydney, Melbourne to Brisbane. Our leading event production team and in-house marketing professionals, source local promotions talent, that will provide your industry specific catering needs. Our team provides support in the lead up, from quote, to actual event production, we are your partner in experiential marketing.

Our team understands the importance in aligning our brand with your marketing strategy. This is important in not only marketing successfully to your consumer, but also putting the correct human voice to your brand. Right from the quote stage, through to the event production and down to staffing the event, our professional team has a passion for putting your marketing needs first. This is why our experience business professionals are able to help promote your message through your brand channels.

Brand Activation Coffee Cart Melbourne available via the website or hello@gatheringevents.com.au

For all other capital cities for promo staff including Brisbane & Sydney, get in touch - hello@gatheringevents.com.au